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Magnitone was new in the beauty sector. The company launched with a product that re-energises the face and body. We were asked to help them create a brand which would get retailers excited and help them punch above their weight, alongside the likes of Clarins and Clinique. With a small budget to play with, we devised a creative platform that felt fresh and cheeky enough to get stockists’ attention and interested enough to offer some shelf space. The brand grew from strength to strength.

Magnitone grew by 44% over a year, which boosted the brand to the top 3 in the category.

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Magnitone 'confidence'
Magnitone 'Dark'
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Magnitone 'Blush' landscape